The Trending Frozen Meal Brand Ontario Retailers Are Adding to Their Shelves
Why would a retailer carry SPATULA over other frozen brands?
If you're a store owner searching for a frozen food wholesale supplier in Ontario or a frozen food distributor for your GTA location, SPATULA is the kind of brand that gives shoppers a reason to talk about your store, a genuinely new, on-trend product, not another me-too frozen dinner sitting next to a dozen identical boxes. It's the cool new thing to carry right now, backed by a CBC Dragons' Den appearance and a loyal direct-to-consumer following across Ontario that already knows the brand before it ever hits your shelf.
It also solves a real problem your customers are already dealing with. Right now, in a price-conscious economy, people still want good food fast, but a lot of them are done paying takeout and delivery app prices just to avoid cooking. Restaurant delivery typically runs $18 to $30 or more per meal in Toronto and across the GTA. SPATULA sells at a $19.99 MSRP for a 2-serving dish, under $10 per serving, restaurant-quality food at a fraction of delivery pricing, giving your shoppers an obvious reason to buy it off your shelf instead of opening a delivery app. That's a premium-positioned product in a category that still holds strong margins for frozen, at a price point that actually fits how Ontario shoppers are spending right now.
What are the actual wholesale terms?
- MSRP: $19.99 per unit (2 servings), under $10 per serving.
- Wholesale pricing: competitive, structured to support a strong retailer margin in the frozen category.
- Minimum order: low for new accounts, scaling up for standard reorders.
- Mixed cases: available, retailers can mix SKUs within an order rather than committing to a full case of one dish.
- Payment terms: retailer-friendly, contact SPATULA directly for the current structure.
Exact pricing, minimums, and payment terms are confirmed directly with SPATULA's team, reach out at hello@spatulafoods.com to get the current numbers for your store.
What does SPATULA's retail lineup include?
The retail line currently includes dishes like Spaghetti & Meatballs, Butter Chicken, Orange Chicken, and Bolognese, each portioned at 2 servings. Retailers choose 2 to 4 SKUs to start, with mixed-case flexibility to test what sells before committing further.
How does SPATULA's wholesale onboarding work?
- In-person visit. A SPATULA team member visits with samples so a buyer can taste the product firsthand and ask questions before committing.
- Ranging decision. The retailer chooses 2 to 4 SKUs from the lineup, with mixed-case flexibility.
- Store setup. SPATULA provides shelf-ready packaging and in-store support to get the product on the shelf properly.
- Launch and review. A 30-day check-in on sell-through and reorder follows launch, treated as an ongoing partnership rather than a one-time order.
Is SPATULA already in stores?
Yes, SPATULA is currently stocked at Longo's locations across Ontario, with an expanding SKU count, alongside its own direct-to-consumer delivery business covering the GTA and beyond.
Why this holds up as a retail partner, not just a supplier
SPATULA is cooked and flash-frozen in-house at its own facility in Etobicoke, not a private-label product from a third-party co-packer, and it's the same business that received investment offers from all five Dragons on Dragons' Den. That combination, in-house Ontario production plus national media credibility, is uncommon for a frozen brand at the early-partnership stage a retailer would typically be taking a risk on. For a store owner deciding what to bring in next, it's a GTA-born brand with the buzz already built in, not a cold introduction to your customers.
The short version
SPATULA's wholesale program gives Ontario and GTA retailers a Canadian-owned frozen meal brand at a $19.99 MSRP, under $10 per serving, priced for a price-conscious shopper who still wants good food fast without paying takeout or delivery prices. It comes with competitive wholesale pricing, a low minimum order for new accounts, mixed SKU flexibility, and retailer-friendly payment terms. It's already stocked at Longo's across Ontario, carries the brand recognition of a CBC Dragons' Den appearance, and is the kind of on-trend product that gives your store a real reason for shoppers to talk about it.
Related SPATULA guides
- Corporate and Team Gifting With SPATULA Is Built for Ontario Businesses
- SPATULA Received Offers From All 5 Dragons on Dragons' Den
Frequently Asked Questions
How do I apply to carry SPATULA as a wholesale supplier?
Retailers interested in carrying SPATULA can fill out the wholesale form on the SPATULA website or email hello@spatulafoods.com. The team can discuss your store, product selection, and next steps, including arranging a tasting where appropriate.
What's the minimum order to become a SPATULA retail partner?
SPATULA works with retailers starting with smaller opening orders, with reorder quantities based on the account and products selected. Contact the wholesale team for current minimum order requirements.
Can I order a mix of different SPATULA dishes in one case?
Mixed-case options may be available, allowing retailers to introduce multiple SPATULA dishes without committing to a full case of a single SKU. Contact the wholesale team to discuss current case configurations and available products.
What are SPATULA's wholesale payment terms?
Wholesale payment terms depend on the retailer and account setup. Contact SPATULA's wholesale team for the current payment options and terms available for your business.
What's the retailer margin on SPATULA products?
SPATULA offers wholesale pricing designed for retail distribution, with recommended retail pricing provided for participating products. Actual retailer margin depends on the wholesale price, retail price, promotions, and other account terms. Contact SPATULA directly for current wholesale pricing and margin information.
Where can I already find SPATULA in stores?
SPATULA products are available at select retail locations, including Longo's, with retail distribution continuing to expand. Contact SPATULA if you're interested in becoming a retail partner.
What happens after I bring SPATULA into my store?
SPATULA aims to support retail partners beyond the initial order. The team can review sell-through, customer response, and reordering after launch to help determine which products are performing and what to bring in next.
Is SPATULA a Canadian company?
Yes. SPATULA is a Canadian-owned company founded and based in the GTA, with meals produced at its own facility in Etobicoke. SPATULA has also been featured on CBC's Dragons' Den.
Why would SPATULA drive sales instead of just taking up freezer space?
SPATULA gives retailers a ready-to-heat meal option for customers looking for convenient food without ordering restaurant delivery. Chef-made frozen meals can be stored in the freezer and prepared in about 10 minutes, giving shoppers another option for quick weeknight dinners.