We all feel the pressure to cook great-tasting food, but the realities of life make it hard to do so. We are busy, we’re tired, and sometimes we just don’t know how. Solutions of course exist, but they aren’t great. Food delivery is pretty expensive, meal kits require way too much time to cook, and traditional frozen food is seen as low quality and full of additives and preservatives.

We think that frozen can be much more, and we are excited to work with your favourite local chefs to unlock the potential in frozen.